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Abercrombie and Fitch have designed its stores with artistic fashion. The modern canoe stores are made of white molding as its exteriors. The interiors are arranged in dim light and spot light. Inside store is filled with fierce fragrance and electronic music. Most of its stores are decorated with colorful carpets and wallpapers. The company has established over 1128 stores in 353 locations across US. It has also started its operations in Canada, UK and Italy. The Milan store started with a thundering sales making around $ 1.2 million turnover in the first week of its operations. The customer service executives inside the stores are called Models and their dressing has been set in certain color scheme to maintain the company standards. Visual Managers are responsible to maintain lighting, perfume publicity and photo marketing. The company ran into legal complications with an accusation that it employs white’s only discriminating minorities in its employee list. The company was able to come out of it by out of court settlement and established an exclusive branch for taking up minorities. The company is having a good number of customers for their Gucci Shoes and True Religion jeans. Most of its advertisements are in the back drop of beach and mountains.